The Hidden Risk of Playing It Safe: AI Won’t Replace Him, But It Might Replace You
Shokunin: The Craftsmen Who Fear Mediocrity, Not Failure.
I went back to the Ramen Paradise Maruko tonight. Third night in a row.
Their menu has one dish: Hakata Ramen. No choices, no substitutions. A single-item menu isn’t a limitation; it’s a manifesto. Mastery over variety. War against indifference.
Yet, I wasn’t there for the ramen, even though it was the best I had since I arrived in Japan. I was there for him: the chef.
He smiled at me when I entered. Surprised to see me again. Surprised to find a Westerner who appreciates his craft.
This isn’t a chain or franchise. There are no corporate scripts, no “customer service” checklists, no dead-end career plans.
Just one man.
One man who cooks, serves, cleans, and cares. A one-man symphony in a world drowning in elevator music.
His shop is intimate but efficient. An open kitchen surrounded by a wooden bar, where people sit on low stools. Orders and payments are handled through a vending machine at the entrance. Free water in the corner.
Sit, eat, and leave. A well-proven Japanese formula that makes possible the miracle of a single-man restaurant.
There is a certain peace in the way he moves. Fast and precise. Almost ritualistic. His eyes scanning the room not for tips but for empty bowls. He holds his knife with the reverence of a Samurai holding his katana.
In Japan, people like him have a name without a direct English translation: Shokunin.
It’s more than a job, it’s an identity. A way of life. A vow to honor the craft above all else. A never-ending pursuit of one question: How can I make this better?
This man doesn’t chase Google reviews. That’s the paradox: his indifference to ratings is what makes this place a 4.9. In a world obsessed with productivity, his integrity feels rare.
Why am I so fascinated by someone who actually gives a fuck?
Most jobs today are fast-food. Disposable, depersonalized, mass-produced. You’re just another cog in someone else’s machine. Earn enough to not quit. Work enough to not get fired. Pretend enough to survive.
In. Out. Repeat.
But this chef? He’s not chasing speed, scale, or money. He’s here, fully present, stirring broth like it’s the only thing that matters. Because to him, it is.
His ramen isn’t just food, it’s a raised fist against mediocrity. This is a man who would rather shut his doors than turn his business into an assembly line.
What would my life look like if I cared about my work like that?
Commitment isn’t for the half-hearted. This chef stands alone, as an island. His shop is both his kingdom and his prison. Almost no days off, no sick leave, no safety net.
Every day, the same ramen. The same ritual.
Loving what you do doesn’t make all the problems go away. Work that matters comes with weight, responsibility, and not much adventure. But maybe he doesn’t see it as a burden.
Maybe mastery, not escape, is his freedom.
A vacation is nice, sure. But how badly do you need to escape if you’re already where you want to be?
I watch him, the ramen Shokunin, and think about the future. My future.
He’s fully present. No shortcuts. No automation. Just skill, care, and lots of practice.
How long will work like this last? A man, lost in the state of flow, doing something simply because he cares?
For the first time in history, it’s not just muscle being replaced. It’s minds, decisions, creativity. I keep up with everything happening in AI, but it doesn’t scare me.
Every week, artificial intelligence gets smarter, more efficient, and more capable. It can code, design, even make decisions.
Often, even better than us.
Soon, we’ll be able to build a machine that can replicate this man’s recipe. It will work tirelessly, never make mistakes, and deliver the same perfect bowl every time.
But it won’t give us what we want the most. We don’t crave perfection. We crave humanity. We crave not just the product but the process. We want to meet the human behind it.
A 2023 MIT study confirms it: people prefer human-made products, even when they’re less consistent. Because when something is made by a human, it means something.
Think about chess. Computers have outplayed grandmasters for decades, yet chess is more popular than ever. We don’t watch for the moves; we watch for the human sweating over them.
AI won’t replace the ones who care. It’ll replace the indifferent.
This chef is safe because he’s already found his calling and committed to it.
The hardest part isn’t the work. It’s choosing to commit.
A lot of people already know what their thing is. But knowing isn’t enough because it’s never the right time. The fear of betting on yourself is what keeps most people stuck.
Open your eyes: the choice isn’t between safety and risk. It’s between the risk of betting on yourself and the risk of playing it safe... and realizing too late that safety was the bigger risk.
I don’t know what comes next. But I made my choice: I will do whatever it takes to find my Good Work, what author
defines as work that matters.So when you find someone who cares, let them know. Tip extra. Take the photo. Nurture them like an endangered species.
One night, I waited until the shop was quiet. I’d never interrupt him, just like you wouldn’t cut off a guitar solo. I pulled out Google Translate and typed: “This is the best ramen I’ve ever had. Thank you.”
He read it. Paused. Then, he laughed. He pointed at my phone, then at his heart. No words needed.
He cared about his work. I cared that he cared.
In a world of copy-paste and soulless efficiency, we need more people who care. You don’t need permission to care, you just need the courage to choose the harder path.
For this chef, it’s ramen.
For me? Maybe it’s writing.
I don’t have a map, but I’ve stopped searching for destinations. I’ll follow what feels right and see where it leads.
There was a time I wouldn’t have dared to leave the safety of my job. Now, I fear not trying more than I fear failing.
I write because it makes me feel alive, just like the chef and his ramen.
So, here’s to the ramen chefs, the writers, the Shokunin who give a fuck. Not because it’s easy, but because they must.
Because care is the one thing we can’t automate. A spark no machine can replicate.
Me emocioné a leer este articulo.Gracias Pablo por percibir los vestigios de pasión, de humanidad que aún nos distinguen como seres que dejamos huellas.
Reminds me of Jiro Dreams of Sushi or the movie Tampopo. What a joy it is to see someone care. Great piece, Pablo!