I didn’t even know what mate was until I met some Argentinians while traveling a couple of years ago. I’ve still never even been to Argentina, and my weak gringo palette doesn’t even *love* the bitter taste… but I absolutely ADORE the cultural ritual + community aspect of it, so I drink it all the time with my Argentinian friends anyway.
Apologies for the incoming hyper-American perspective, but I’ve always believed that mate could easily catch on in the U.S. (maybe Europe too, curious if Simone would agree) because: 1. folks giving up booze still want something social, 2. foreign things often become trends that spread like wildfire, 3. antioxidants! increased metabolism! wellness! 4. Messi in Miami — I could go on...
Unfortunately, we’d probably also find a way to bastardize it in classic American capitalistic fashion. But in doing so, someone would make approximately 10 trillion dollars. Perhaps this 101 guide is the first step towards el dominio global 🧉🇦🇷
If you drink it with your Argentinean friends, then Emily... a part of you has already travelled to Argentina without you realizing :)
Agree with mate easily catching elsewhere. Mate's popularity has risen internationally thanks to more influencers promoting it like Andrew Huberman, Tim Ferris and many big football (I resist to call it soccer) players who are always seen drinking one.
In Europe, there are many mate-flavored energy drinks, like Club-Mate, but they feel odd to me. They taste mate-ish, but the taste or the caffeine are not the reasons why we drink it.
Mate as a product will spread for sure, but the culture and community (the most beautiful aspect for me) will remain as a secret handshake for the inner circle.
I didn’t even know what mate was until I met some Argentinians while traveling a couple of years ago. I’ve still never even been to Argentina, and my weak gringo palette doesn’t even *love* the bitter taste… but I absolutely ADORE the cultural ritual + community aspect of it, so I drink it all the time with my Argentinian friends anyway.
Apologies for the incoming hyper-American perspective, but I’ve always believed that mate could easily catch on in the U.S. (maybe Europe too, curious if Simone would agree) because: 1. folks giving up booze still want something social, 2. foreign things often become trends that spread like wildfire, 3. antioxidants! increased metabolism! wellness! 4. Messi in Miami — I could go on...
Unfortunately, we’d probably also find a way to bastardize it in classic American capitalistic fashion. But in doing so, someone would make approximately 10 trillion dollars. Perhaps this 101 guide is the first step towards el dominio global 🧉🇦🇷
If you drink it with your Argentinean friends, then Emily... a part of you has already travelled to Argentina without you realizing :)
Agree with mate easily catching elsewhere. Mate's popularity has risen internationally thanks to more influencers promoting it like Andrew Huberman, Tim Ferris and many big football (I resist to call it soccer) players who are always seen drinking one.
In Europe, there are many mate-flavored energy drinks, like Club-Mate, but they feel odd to me. They taste mate-ish, but the taste or the caffeine are not the reasons why we drink it.
Mate as a product will spread for sure, but the culture and community (the most beautiful aspect for me) will remain as a secret handshake for the inner circle.
Another fun fact: Mate is super popular in Syria.
A Nisman lo matearon es excelente. Sumo pasame un amaterasu a la lista
Me reí solo mientras lo escribía. Todas las contribuciones son bienvenidas